Since 1976
A journey
through time.
Born in Montebelluna, the heart of the sports footwear district, Marsupio has been synonymous with quality, innovation and a love of nature for fifty years.
The Marsupio story — 1976 to today
Our
story.
Where it all began.
In the year of the Montreal Olympics, in Montebelluna — heart of the sportswear footwear district — MARSUPIO was born. The name draws inspiration from the kangaroo's pouch — the only natural "bag" found in nature. Production was Italian and we focused mainly on creating bags for companies in the surrounding area. The iconic products: ski boot bags and ski bags.
Tennis, bum bags and colourful backpacks.
In the early years, the flagship products were Tennis bags, with the sport at the height of its glory. Bum bags became very trendy, above all because they were innovative compared to the past. And then school backpacks: colourful and eye-catching, in true 'paninaro' style. All designed and made in Italy.
The Trekking Backpacks.
A turning point: production of the first trekking backpacks begins. The logo gains a triangle in the background, a symbol of the mountain. The first models: Explorer, Climbing and Extreme. Marsupio makes its appearance at major trade fairs such as MIAS in Milan.
The breathable back panel and the Nature line.
A true revolution: the introduction of the Freedom Air breathable back panel transforms trekking backpacks into adventure companions. The Nature by Marsupio brand is born. During the 90s we took part in expeditions to Peru, Patagonia, the Magnetic North Pole and the Himalayas.
New sectors, new identity.
A year of corporate reorganisation. The trekking line reunites under the Marsupio family, which reintroduces the kangaroo into the logo. Nature by Marsupio becomes the emblem of a new line of backpacks for hunting and mushroom foraging.
A new face, deep roots.
The social media era brings new styles, increasingly minimal. The kangaroo remains, but only with its tail creating a cut through the M of the logo. The shape of the M is inspired by the iconic Tre Cime di Lavaredo, in the heart of the Venetian Dolomites — a tribute to the region where Marsupio was born.
Marsupio today.
Over 800 retail points worldwide. Design, field testing and quality control are carried out in Italy. Production, while taking place abroad due to market demands, is subject to careful supervision to ensure the highest quality at all times.
How a product is made
01
Product Development
Entirely Italian design and technology development. Customer needs are considered before production begins.
02
Material Research
Only the finest materials are used in our products.
03
Sampling phase
Every small detail is carefully refined and perfected.
04
Field testing
Items are tested by our team to withstand the most extreme conditions.
05
Production supervision
During manufacturing, all products are subject to careful supervision.
06
Quality control
Meticulous quality checks are also carried out in Italy before shipment.
07
Distribution
Marsupio products are distributed worldwide, with customers always kept up to date on couriers and delivery times.
08
Sales
Marsupio is present in over 800 stores, both in Italy and abroad.
09
Use
Marsupio is the companion of those who love nature and those who never compromise on style.
10
Customer service
Even after your purchase, we are always here for you.