’98 is a year of corporate reorganization, starting with the brand image.
We merged our trekking line with waist packs and daypacks under the brand name Marsupio, and marking a return to our beginnings, we re-inserted the kangaroo into the logo, as well as adding a square in the background (which we then removed in 2002).
The Nature by Marsupio logo, on the other hand, we adopted as the branding for our new line of hunting and mushroom foraging backpacks, keeping the golden eagle, queen of the skies and famed for her hunting prowess, as its central theme.
The early 2000s were still distinguished by our high-profile partnerships with major expeditions (to Canada, the Himalayas …) and also with the volunteers from the VI branch of Veneto mountain and speleological rescue teams.